At present, with the improvement of social and economic development and peoples living standards, water purifier industry has been rapid development of home appliance industry has become a sunrise industry. With the development of the Internet has changed peoples consumption concept, a number of water purification products on the market, although low-end but has a unique design by the consumers, if the water purifier companies can seize this part of the "small minority" consumer groups, can help companies better development.
niche consumer trends highlight purifier companies need to pay more attention to the original design (Photo from Internet)
into the normal power consumption niche brand rise [ 123]
a small minority of "small", is a better user experience, more economical way of thinking, superior psychological feelings. A small minority of "public" is a common emotional talk, mass base for survival. Generally speaking, we generally will be independent, equivalent to the original "niche." In fact, the niche is not the same Personal Tailor.
from the process of social development, we see Personal Tailor abnormal hot, but in fact this is just to tease individual needs of consumers. Once people began to transform individual needs, water purifier companies must make adjustments to adapt themselves to consumer groups, which greatly increased the cost of sales for manufacturing enterprises. However, a small minority of consumers do not seek unique, businesses try to meet their basic needs, with high-end products so that they feel a sense of superiority will be enough. When the niche consumer become the norm, so naturally it became public. Therefore, the water purifier business in the future course of development, we must seize the advantage of niche consumer, will gradually develop into a niche public, to promote the growth of product sales, and gradually achieve the goal of each stage of the enterprise.
reject "pseudo-niche" actively create original brand
With the advent of the era of personality, the young consumer groups began to pursue life quality, they resist the homogenization of products, more resistant to survival too short "pseudo niche." Electricity supplier in the Internet era, although independent original water purifier brand and inconspicuous, but it is thriving highlights. Only doing exactly the opposite, adhere to the original design, no blind worshiper of foreign things, this is the one to be "willful" idea come true, to make the water purifier really close to the Chinese peoples real life.
When the water purifier design full of human touch, it is possible to naturallyNiche consumer enjoys popular support, water purifier company also will have the object of emotional talk, selling the products in question, of course, also do not worry about it so. Water purifier is the use of consumer products in the kitchen, only to have the feelings of a water purifier in order to attract consumers. Therefore, water purifier enterprises must develop original brand, by a small minority of consumption, to achieve inter-industry development.
water purifier enterprises to actively seize niche consumer, the consumer continues to expand niche, making public consumption, so that consumers are willing to pay for themselves, the progressive realization of corporate ambition.
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