Due to the rapid development of Chinas economy, the consumption level is improved, which led to the development of the water industry, water purification industry Although more than twenty years of development, in view of the domestic market share is not high, and has with Japan, Europe and America great the gap, as well as the overall penetration rate of less than 5% of development space, water purifier market is considered to be the Nuggets and a shrine, attracting many companies have entered. Survival and development of small and medium enterprises encounter difficulties in water purification, at this stage has been on "Survival Mode", then their Where is the way it
First, promote the brand, take the terminal;? Well-known marketing experts say future era terminal is king of the era, many of which are to achieve the brands brand value through the terminal, so our focus to enhance the brand, increase their terminal channel construction is particularly important. To promote the standardization of services as an important starting point for the development of brand strategy, in order to maintain product quality and safety standardization to improve product standardization level and brand value.
Second, technological innovation, environmental protection and innovation in modern society is an eternal theme, innovative environmental aspects of the main tile refers to ceramic tile production technology have a role in environmental protection, energy conservation and waste treatment, such as: Golden Globe ceramic use End products rich in the rare earth ceramic tiles, ceramic light insulating outer wall Leroy as the urban environment produced seepage water retention bricks, Oceano, Hongyu, Mona Lisa ceramic tiles using ceramic enterprises and many of the waste, the sound absorbing anti tiles noise, these products have not only deal with the waste, but the product also has good environmental characteristics, but also to achieve the quality, functionality and innovation.
Third, precision marketing, first locate and then precise, innovative marketing model, water purifier manufacturers to choose their own target consumer market, and then tailored to meet the target consumer demand for the product, which is the so-called market positioning and product positioning; targeting market (focused on three or four markets, including the township), for accurate channel building and brand promotion, at every step, and gradually expand its brand base.
Fourth, reduce costs, establish an effective marketing system and performance appraisal system, to promote the various systems in the sales process effectiveness, adaptability.
However, Chinas water purification industry in the past few years will face a major reshuffle, in the face of some small water purifier water purifier product quality, production lines, production skills and technological innovation and other water purification or it will be difficult to sustain market competitiveness. As the water purification industry standardAccurate, sound system, and some Wupaiwuzheng water purifier brand and business planning will face the cottage luck, or no place to stop.
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