Recently, a number of household electrical appliance enterprises focus on publishing three quarterly. Midea, Haier, Gree and other white leading performance all the way gains across the board, suffering from sluggish market plagued black business and profits in the highlands of kitchen electric companies have to hand over the transcripts of Aspect.
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White: take the road of differentiation break through the
October 30 evening, three white giants are reported to have disclosed the third-quarter performance report, the three companies total revenue of nearly 500 billion yuan. Among them, the highest operating income Midea Group; Grees revenue growth, net yields remain first.
Midea Group revenue in the first three quarters of 205.756 billion yuan, an increase of 10.06%; net profit of 17.9 billion yuan, an increase of 19.35%. US group the first time in three quarters two hundred billion revenue, but revenue and profit growth is less than Gree, is slowing down. 2018 January to June, the US group, Little Swan income growth rate dropped from about 30% in 2017 to 40% of the year to less than 20%. With the industry analysis, the US group of intelligent industry heavily layout acquisition of library card, library card, but revenue is difficult major breakthrough in the short term, the United States transition period of adjustment. Little Swan recent restructuring, integration of resources on the basis of more in the future Little Swan will directly thickening of the United States in the consolidated income statement the Groups results.
Qingdao Haier in the first three quarters, operating income of 138.1 billion yuan, an increase of 12.77%; owned by the parent net profit 6.1 billion yuan, an increase of 9.35%, the deduction of non-owned parent net profit 5.5 billion yuan, an increase of 17.62% . In addition to growth in existing business, to benefit from eco-income speed climb. In the first three quarters of 2018, Qingdao Haier wisdom appliances activate volume grew 85%, whole-house complete solutions grew 134%, the number of smart home users grew 23%, to achieve eco-income 2.095 billion yuan, an increase of 200%.
Gree first three quarters of revenue a new high, but the growth rate is the highest in nearly five years. The first three quarters of revenue 148.699 billion yuan, an increase of 34.11%; net profit of 21.118 billion yuan, an increase of 36.59%. This means that the first three quarters of revenue Gree already approaching last years performance --1 500 billion, and at the current pace, itThe impact of 200 billion yuan of annual goal should be able to reach.
Overall, in the context of weak industry as a whole, net profit of the Big Three are growing, but both showed signs of slowing growth year on year performance. It is due to change, since the third quarter of this year, and they move frequently, through to the upstream development, mergers and acquisitions and the efforts of overseas listing to seek a breakthrough point. The United States hopes to force Internet service industry, to expand the high-end market segments and merge Little Swan, to maintain the growth rate. Gree long-term layout for the chip in the field of high-profile. Qingdao Haier accelerated overseas acquisitions. In the completion of the acquisition of assets and Fisher & Paykel appliances business in New Zealand after the proposed acquisition of the Italian company Candy S.p.A 100% of the shares, the acquisition is completed Hou Haier white power market share in Europe jumped to the top five.
Black: mixed results
black business reported third quarter is significantly mixed. Data from the current release, TCL, Changhong, Skyworth and other revenues and profits "double growth", Hisense net profit fell by about 39.26%.
as a black enterprise "outstanding" during the reporting period, TCL Group achieved operating income of 82.24 billion yuan, an increase of 0.03%; net profit of 2.49 billion yuan owned by the parent, an increase of 30.6%. This is mainly due to steady growth in earnings intelligent terminal business, semiconductor business indicators show the efficiency and effectiveness continues to lead the industry; overseas markets continued to improve profitability, TCL electronic key customers and channel development with remarkable results, performance in key areas to achieve rapid growth, TCL Communication up sharply reduced losses and achieve profitability in the third quarter when the quarter. In addition, the company accelerated industrial and capital structure optimization adjustment, restructuring, peeling or sell non-core and loss-making industry, the main industry focus, improve asset turnover and profitability.
In contrast, the black giant Hisense results slightly less. Three quarters of 2018 operating income of 24.641 billion yuan, an increase of 3.77%; net profit of 364 million yuan, down 39.26 percent year on year. In the first half of this year, Hisense Electric most striking twice action is to buy Toshiba TVS and sponsor the World Cup. Hisense Electric also said the three quarterly, Hisense Electric will be from the Closing Date TVS Companys financial statements from March to September of 2018Included in the scope of consolidation. During the reporting period, TVS year the company reduced losses of about 297 million yuan. In sponsoring the World Cup, the Hisense Electric did not specify the specific costs of sponsoring the World Cup, but the cost of a display ad spending nearly $ 700 million. Marketing does not seem costly in the short term to bring good Hisense Electric, which, Hisense Electric, said the first three quarters of the year the company increased R & D investment and investment in brand building World Cup, although the increase in current expenses, but in favor of enhance the companys long-term core competitiveness.
TV company nearly two years of living really hard. Orville cloud network data show that three quarters of 2018, Chinas color TV market cumulative sales of 10,409,000 units and 10,412,000 units sold last year, nearly flat. Third-quarter sales of 30.3 billion yuan, compared to the third quarter of 2017, sales volume of 35.7 billion yuan has shrunk 5.4 billion yuan, down 15.2%. In the market bottleneck, the TV out of the box, break the rigid legalistic routine is the key to the sound development of the TV industry.
electric kitchen: the expansion of new areas
kitchen electric industry growth has slowed further. Former owner of Electric three quarters of revenue was 53.9 billion yuan, up 8.14%; attributable to shareholders of listed companies net profit of 1.01 billion yuan, an increase of 5.33%. Another former kitchen electric company Vantage shares three quarters of its revenue was 46.5 billion yuan, up 13.78 percent; attributable to shareholders of listed companies net profit of 4.4 billion yuan, up 41.91 percent. Main kitchen appliances Supor three quarterly, the first three quarters operating income of 13.39 billion yuan, up 24.7 percent, the third quarter growth rate of 23.63%; attributable to shareholders of listed companies net profit of 11 billion yuan, an increase of 21.8% wherein the growth rate of 20.24% in the third quarter. Since
2018, affected by the regulation upstream of the real estate market, for six consecutive years of rapid growth of the domestic industry as a whole kitchen electric upset, a large number of second-tier market slowdown kitchen electric companies, many small and medium enterprises rose by change down or even fold out. From the three quarterly data, although the market slowdown is the fact that the dimension of the year but still better than the beginning of pessimism.
In order to overcome difficulties kitchen electric market slowdown, kitchen electric companies have to seek new breakthroughs, new areas of expansion. Boss Electric & Engineering strengthen the integration between channels, open up two-channelIn R & D continue to strengthen the advantages of the first half of 2018 to nearly 186 patented, Jindi holding companies to expand the category. 9 Yang shares acquired cleaner business "Shark" 51% of the shares (home Shangke Ning (China) Technology Co., Ltd.), vacuum cleaners and other environment extends to the life of electrical appliances. Vantage shares purchased Co., stake Zhongshan Vantage environmental technology, extended to water purifiers, air purifiers development field.
the face of market slowdown, look for the new class, cultivate new demand, a kitchen electric company or companies in many industries choose one way to determine the direction and trends in the strategy to increase innovation in strategy and the promotion of investment in the market is not possible without active help and user interaction and communication, household electrical appliance enterprises through new class. After all, under the weight of "brave" Yuezhanyueyong.
(Source: National Grid, invasion deleted)
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