In the first half
2018, rural home appliance retail network is the home shopping market power focus and highlights. The first half of the national rural network retail sales reached 632.28 billion yuan, an increase of 34.4%, accounting for the proportion of online sales of 15.5%, faster than the national average of 4.3 percentage points.
Under the impetus of the national rural e-commerce policy, after nearly four years of major businesses layout, rural home network share market began to grow and develop. The first half of 2018 to the Spring Festival, and "6.18" two nodes promotion as an opportunity to form a rural home network share market two sales peak, showing that online shopping potential of rural areas.
As of now, there is a rural home network share market and product structure quite different tier cities, rural home network share is still large household appliances based products. "6.18" period, Jingdong large appliances store appliance sales accounted for 45%. The first half of 2018, the rural market sales of major appliances account for more than 42% of the overall volume of retail sales online large appliances. Haier, Oakes, Little Swan and other brands to benefit from the rural market growth, sales growth significantly.
rural market is also beginning on the amount of each electricity supplier giant-intensive, scale in rural laying outlets. Jingdong appliances number of stores to shop as of the end of June 2018, covering the major market towns of more than 10,000, more than 1,700 the number of Jingdong help shop, the first half of 2018, new home appliances store nearly 3000 Jingdong, Jingdong appliances retail stores year on year increase of 333%. As of June, Alibaba rural Taobao has covered more than 700 counties in 29 provincial-level administrative regions, the establishment of nearly more than 30,000 villages points, with 60,000 villages and small two Amoy helper. The end of June, rural Taobao announced strategy to upgrade again, and announced countryside Taobao new three-year plan. Suning Tesco towns including Suning Tesco stores and retail outlets cloud stores by the end of June this year, Suning Tesco has opened outlets 2392, 2018, 500 planned new shop; Suning has opened 765 retail stores cloud 2018 is expected to reach 3000. In the first half of this year, Suning 788 new stores in the town of Kaixian, Suning performance in the first half of this year to promote the obvious.
the development of rural home network share market is still in its infancy quickly, sinking stimulating effect on the electricity supplier appliance sales channels has become increasingly evident. However, the sinking process there are still some non-standard, you need to be healthyPromote the channel sink.
(Source: China Industrial Economic Information Network, invasion deleted)
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